Quick Start: 5 Easy Steps to Email Marketing

If you don't have the time, experience, or resources to manage your own email marketing campaigns, we are here to help. We offer a wide range of Email Marketing Launch Services for beginners and advanced services for those who need someone with additional expertise on their team. 

STEP 1: Account Set Up
STEP 2: Template Creation and Branding
STEP 3: Campaign Creation & Execution
STEP 4: Reporting & Analytics
STEP 5: Choose your level of service

More Details

STEP 1: Account Set Up

• List upload and segmentation
• Set email display and signature information
• Creation and insertion of website signup link and form on website
• Creation of change of interest/update profile emails
• Creation of “forward to a friend” email
• Creation of welcome letter for new registrants
• 60 Day Trial!

STEP 2: Template Creation and Branding

Don’t have the time or resources to create custom email templates?

• Selection of appropriate template(s)
• Customization of selected email campaign formats using client’s color scheme, branding, logos, and URLs.

STEP 3: Campaign Creation & Execution

• Email content development, including subject line
• Permission reminder
• Image loading and resizing
• Email scheduling and sending

STEP 4: Reporting & Analytics

• Reporting analysis (opens, bounces, unsubscribes)
• Campaign modifications

STEP 5: Choose Your Level of Service

Self Serve
Sign up for your Constant Contact account, and explore all the options for creating your own email newsletters, and start distributing messages to your clients and potential customers right now. Easy do it yourself tools

• Choose from more than 300 easily customized email templates—or create your own from scratch.
• Create highly visual, professional-looking email newsletters and promotions in just minutes.
• Drive more traffic to your website with focused, targeted email communications.
• Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors.
• Measure your email campaign results instantly-check click-through rates, review new subscribers, and see who opened and clicked on each link so you can tailor your follow-up communications.
• Send automated communications to new sign-ups via an autoresponder tool.
• Communicate with your audience with confidence, knowing that Affective Communications will take care of getting your email delivered and keep you CAN-SPAM compliant.
• Sign up now for a 60 Day Trial!

Comprehensive Relationship Management
Are you ready to commit to what email marketing can really produce for you?

• Marketing strategy/plan development
• Account set up
• Template creation and branding
• Campaign execution
• Ongoing account maintenance
• Results review and analysis

*This package is for those who subscribe to automatic monthly payments for a minimum of 3 months. It is for content-ready arrangements only. That means the client provides all copy, on time and fully edited.
Payments for distributions are set-up for automatic payment. So you need to ensure that you get your promotions in on time. If you miss a distribution date, that time is not carried forward.

Marketing Assessment, Plannings, & Strategic Planning

Let us help you with a marketing strategy. Tell us about your goals and objective.
Let us create an integrated marketing plan to help achieve your goals and objectives.

• Online marketing needs assessment
• Online marketing strategy development
• Email marketing strategy and plan creation

Advanced Services

Not all clients are beginners. Some are familiar with email marketing and may have used Constant Contact for some time, and for you, we offer more advanced services.

• Creative development
• Brand matching
• Image/graphic selection
• Loading template into account
• Copying draft campaign into additional accounts
• Campaign concepts and direction
• Schedule of articles/issues

Coaching & Training

Do you need assistance to ensure your email campaigns are effective?
Do you want to continually refine your strategy to ensure that your email is being opened?
Workshops to help you and your staff become proficient with Email Marketing.
Review of strategy/marketing plan goals

• List maintenance (imports, bounces, unsubscribes)
• New campaign design and format
• Content development/recommendations
• Campaign analysis and reporting
• Plan revisionsEmail marketing strategy and plan creation