Step One: Analyze and Research

• Analyze current marketing and customer needs.

• Analyze current website and Search Engine Optimization (SEO), if any.

• Examine existing sales, organizational, operational, and HR systems, and identify gaps.

• Identify and document Sales Cycle.

• Conduct a survey of management and staff.

• Review existing markets, discuss desired market segments and geographic markets, and examine research hat has already been conducted so far, if available.

• Conduct additional domestic and international market research if needed.

Step Two:  Identify and Plan

• Upon identifying areas of improvement, we will create an action plan to promote business growth and enhance existing systems.

• Strategic planning sessions with your management team will refine the plan.

Step Three:  Launch and Educate

• The new marketing ideas will be launched and responsibilities will be delegated.

• Conduct information sessions and team building workshops, equipping your staff with the knowledge and skills to succeed.

Step Four:  Implement and Integrate

• Create an eye-catching yet search engine optimized (SEO) oriented website.

• Most recommended strategy: Create a monthly online company newsletter or ezine. Use proven strategies to build list. We can manage this for you by creating effective content that is relevant to your industry and appeals to your target audience.

• Create and implement Pay-Per-Click (PPC) program.

• Create and implement Search Engine Marketing (SEM) program.

• Create and design of marketing materials.

• Create and design of sales support documents.

• Create and implement Direct Marketing program.

• Create and implement Online Marketing program.

• Create and implement Customer Retention Program.

• Create and implement Customer Referral Program.

Step Five:  Organizational Development

• Organizational and HR gaps and development will now be addressed with training and professional development activities that will positively impact you, your employees, and your business.

• Additional organizational programs may be created at this time, such as:

  • Sales Training Manual.

  • Policy and Privacy Manual.

  • Standard Operating Procedures.

  • Orientation Training Program.

Step Six:  Maintenance Program = CCC

• Upon building a foundation of proven marketing strategies, a maintenance program will be created. Sometimes this involves training existing staff to take over some parts of the sales or marketing tasks.

• Website maintenance, ezine management, and online marketing must be ongoing to create consistency, credibility, and confidence (CCC).

Step Seven:  Review, Survey, Refine, and Report

• Review program outcomes.

• Survey staff, customers, and users.

• Refine and modify programs, where needed.

• Report monthly on statistics.